Carbonated soft drinks have always been popular among consumers, mainly due to their indulgent and refreshing taste. But, this segment is still at its nascent stage in India and can gain new consumers by evolving from its “unhealthy” status to a more functional and nutritious beverage.
There are still untapped opportunities to explore within this segment, the biggest ones being sugar reduction and nutrition.
Mintel’s India consumer research highlights that as of December 2019, 22% consumers have been reducing the amount of sugar that they consume over the past 12 months. As these consumers look for alternatives, the space of sweeteners is gaining traction steadily with year over year growth in new product launches.
Many beverage brands have either introduced or are looking to launch no/low sugar beverages keeping up with current trends.
Firmenich’s in depth category expertise, combined with our world class food and beverage solutions will help you create delicious products that your consumers love. Our array of future ready beverage solutions, makes us the global leader in innovation, helping our partners co create products that delight consumers.
Partner with Firmenich to co create your next Carbonated Drink
Firmenich emulsions have been created to be future ready for all needs.
- Achieve a consistent, clean tasting and fresh profile
- Advanced solutions that can work with full sugar as well as reduced sugar bases
- Available in all leading flavours for Carbonated Soft Drinks.